Archive for the ‘Ad Funded Gaming’ Category

Apple Studies iTunes Data for iAd Placement

July 7th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

In a post on Bloomberg, Apple announced that it is aggregating userdata from millions of iTunes users to target iAd based campaigns toward the right group of app users.

Read the rest of this entry »

iAd Launches, Blanks Not Allowed

July 2nd, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Apple has launched the iAd program in the US. It does however advice developers to have a back-up ready when there is no ad to serve. It is not pointing toward other networks though.

Read the rest of this entry »

Greystripe Updates SDK Over The Air

June 29th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Last week, Greystripe has updated their SDK to be compliant with the new iPhone 4 and iOS 4.0. This update is the first major update the company executes over the air, without help from the developers.

Read the rest of this entry »

iAd Causing Problems for Advertisers and Publishers!?

June 29th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

According to a story on AdAge.com, Apple’s iAd service is going through a rough start as advertisers don’t seem ready when the platform launch this Thursday.

Read the rest of this entry »

Fishlabs Does Volkswagen ‘Again’

May 12th, 2010 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

Often, doing a game for a big brand, is something spectacular for a mobile developer. With Fishlabs however, it’s a different thing as they have created about 50% of the Volkswagen apps we see on iTunes.

Read the rest of this entry »

Apple Working on ViP Advertising Program, Taking on Greystripe

May 6th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Apple is working on what seems to be the last bits of an application advertising program. With the program (named ViP), Apple will be the only company that provides verified leads.

Read the rest of this entry »

iAd Might Bust Some Advertising Budgets

May 4th, 2010 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

There is hope for all those advertising networks on iPhone OS already. As it turns out, iAd will launch with a premium price tag, leaving the price sensitive advertisers where they are satisfied till now.

Read the rest of this entry »

MC10: Admob on the Future of Mobile Advertising

April 8th, 2010 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

AdMob’s Russel Buckley visited the Mobile Convention in Amsterdam last week and he spoke about how the mobile advertising market started to move for AdMob and where it might move next.

Read the rest of this entry »

Greystripe Advertisers Prefer iFlash

April 8th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

Just before Apple will start to make announcements on ther iAds platform (or at least, so we still believe they will), Greystripe announced survey results that back their iFlash advertising format.