Archive for the ‘Ad Funded Gaming’ Category
July 26th, 2004 by Ashu Mathura Posted in Ad Funded Gaming | No Comments »
In recent months, a number of reports have come out noting the massive turnaround in the fortunes of online advertising. And it’s not just paid search listings that are attracting advertisers – banner ads, streaming ads and other forms of online marketing are all seeing the return of companies after the drought that followed the dot-com bust.
One innovative form of online advertising that has perhaps not had quite the profile that others have had is a particular form of viral marketing called advergaming – a combination of advertising and gaming. One company, Blockdot, which has been called the “forefather” of advergaming, has been particularly successful in this realm. More …
July 13th, 2004 by Ashu Mathura Posted in Ad Funded Gaming | No Comments »
Toyota Motor Sales’ youth-oriented Scion brand has rolled out an interactive promotion that combines online gaming with a mobile element to raise awareness of the new tC sports coupe.
The effort takes the theme of long distance car travel, encouraging players to virtually visit other states and locales. Called “Scion Road Trip,” the promo runs until August 15 and echoes a similar “ScionSpy” campaign the carmaker launched last year to promote the xA and xB vehicles. More …
June 22nd, 2004 by Ashu Mathura Posted in Ad Funded Gaming | No Comments »
HAVE YOU caught the hot new game capturing video consoles everywhere? It’s called Sneaky Product Placement, and not even a laser-blasting superhero will outwit this corporate invasion. With television audiences dwindling as video-game sales boom, games developers are cosily selling out to big-brand advertisers. Cash from in-game branding might help to finance tomorrow’s epics
