OrangePixel dominates GameJump top 10

November 30th, 2006 by Arjan Olsder Posted in Ad Funded Gaming | 2 Comments »

OrangePixel has generated enourmous successes at Gamejump where they now dominate the most played top 10. OrangePixel has managed to have 5 most played games in there. The original press release is pasted below.

Edited 1-12-2006;
– not 10 but 5 games in the top 10
– not most downloaded but most played

Amobee about ad-funded content

November 8th, 2006 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

Amobee Media Systems have put up a press release at earth times in which they discus the success rate of advert gaming. They have researched ad funded software versus full price on various operator decks and discovered that for every one full price sale, the ad funded version get’s downloaded fifty times. Even though the consumption is 50 times higher, revenues for the developer seem to be only four times higher. This can mean a few things; The consumers download a lot of games, but don’t really play them or the games in the portfolio aren’t played as much as a full price game due to the fact that the consumer might get bored more easy by the ad’s in comparison to a consumer who has an ad free version of the game. Nevertheless, in the end it earns more money!

“There’s a limit to how much we can expect consumers to continuously increase their spend on new content services,” said Eden Zoller, Principal Analyst with Ovum’s Consumer Practice. “This has the potential to impact the growth of data ARPU, which is critical in markets where voice ARPU is declining. In this context driving revenues from mobile advertising is important, but you will only succeed if ads are relevant and contextual – and permission-based.”

Zohar Levkovitz, CEO, Amobee Media Systems, said: “Mobile is the last remaining medium in which the user bears the full weight of payment – a situation that will ultimately stifle growth. Ad-funding the mobile business has the potential to create new revenue streams for operators and content providers, and to deliver an innovative, targeted and measurable advertising channel for brands. Yet consumer acceptance is the key to success, and we firmly believe that the subscriber must see a concrete benefit in terms of the cost and quality of mobile content.”

For mobile games, Amobee doesn’t work with ad wrapping like Greystripe does, but they work with an API. This does mean more work for the developer as special builds have to be created, however it also means that ads are shown during loading periods and other idle moments inside the game. The system allows the users to directly initiate transactions from inside the game.

Karl Woods, Vice President Sales and Marketing at Kiloo, said: “Amobee-ready games will dramatically increase the number of downloads through subsidized games, helping generate new revenues. The ease and simplicity of integrating The Amobee Media System and the intelligence generated on user behavior, for example number of game plays after download, average length of time spent on a level and on an ad, or level reached, provides us with the ability for deep user analysis and the ability to create better games.”

The Gamejump experience

November 1st, 2006 by Arjan Olsder Posted in Ad Funded Gaming | 1 Comment »

I have to admit, before doing the interview with Michael Chang, I didn’t spend any time actually using the GameJump platform which meant I only knew the theory about it and what I could see by browsing around. So today I have spent some time to find out more about the consumer experience and the developer side of things.

After entering the site, I went directly to the registration area. I spent much time in the past, browsing the catalogue so I figured I could skip that part. The registration went really fast and easy. Two thumbs up for that! About two minutes after registration, I was already at the point of downloading my game Yokiyo from Orange Pixel.

The download went smooth. Since I’m based in the Netherlands, I could not select to receive the download via SMS and so I entered the wap url myself. No big problem as the url was easy to type and tiny in size. The site also gave me the option to download jad and jar files. A good option for the more experienced user I recon, though do we really want to make users this smart about how to install games manually? Well the games are free anyway

Greystripe interview about mobile Ad’s

October 6th, 2006 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

QB pointed us to an article on Gamasutra about Greystripe. They have put online an interview with Michael (something), CEO of the company. The article is pretty extensive and covers items like if it’s strong enough to recoup on the costs of creating a game for the service alone.

Ad-subsidized content doesn’t work!?

September 28th, 2006 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

Mobile Media Magazine (issue 22nd of September) spent time collecting thoughts about the ad-subsidized content market. They have quoted several people’s insights to create the article, with comments ranging from a marketing person to operators, operators and

Artificial Life turns to Greystripe

September 25th, 2006 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

QB pointed us to yet another victory for Greystripe as they signed Artificial Life for their advert gaming service. We wonder when we hear the first studio’s claiming the succes of this service.

Double Fusion about ingame advertising

September 11th, 2006 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

Our friends over at QB, pointen us toward a nice interview over at FierceGameBiz with Jonathan Epstein, CEO of Double Fusion. Double Fusion is specialized in marketing ingame advertising.