Archive for the ‘Ad Funded Gaming’ Category
March 19th, 2007 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
MoCoNews has released an essay from former founder of Wireless Gaming Review and CEO of Floodgate Entertainment Matthew Bellows about advertising in mobile games. Matthew questions the so called ‘hype’.
March 14th, 2007 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
It’s been a while, but finally there are some companies in the news again that don’t just target ad-funded content. In-game advertising will be purely an additional revenue stream during mobile gaming sessions as Exit Games and Amobee launch their in-game advertising system.
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March 6th, 2007 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Nokia announced to release two services into the market if mobile
advertising. Nokia Ad Service is a fully managed platform for
advertisers to target the mobile services and applications like mobile
games. It allows ad networks to deploy, manage and optimize mobile
advertising campaigns.
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March 6th, 2007 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
In German speaking countries like Austria, Switzerland and of course Germany itself, Zelfi has already been operating on the free mobile games market for over 12 months and has now chosen to introduce itself to the English speaking world. At first sight, Zelfi doesn’t seem to use wrapper technologies. Instead, programmers have to insert ad breaks into the code themselves, meaning the game is paused to show them.
January 22nd, 2007 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Amp’d is joining the mobile advertising rush as they will soon start spreading advertisements trough an opt-in service over their network. By looking at ads, consumers can save us to receive free content which will probably include mobile games.
January 13th, 2007 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Orange France is entering into a 2 month trial of providing ad-funded games to consumers. The deal is made with mobile advertising company amobee who teamed up with Filao Mobile. During the trial period, consumers can get Filao’s mobile games at discount or even for free by accepting adverts on their device. Adverts will come from partners like Coca-Cola and Saab. When the adverts are on the screen, consumers can click to a dedicated wap site or make a direct call to the partner. After the two months, Orange will evaluate the success.
January 10th, 2007 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Gameloft keeps reaching further to get control over their consumers. Today, Admoda announced they have inked down a deal with Gameloft to advertise Gameloft’s games along the network of wap sites which are being hosted by Admoda. Admoda’s technology is similar to that of Mads.com and allows specific demographic and device targeting, meaning Gameloft only advertises to the consumers they really want to have. Currently Admoda serves 400 million wap banner impressions a month.
December 19th, 2006 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Yesterday we where speaking about Gameloft and their cheap mobile games service called Gameloft Connect, today HandyGames goes a step beyond and opened up their free mobile games shop. HandyGames used their close cooperation with Greystripe to what appears to be the first external games shop based on their GameJump platform. For HandyGames fans that didn’t find GameJump yet, this should be a great Christmas present.
“Adwrapped Games will be the next big thing in 2007 and we are proud that we are among the pioneers in this field. From now on, all consumers can try our games for free.” Stated HandyGames CEO Christopher Kassulke to the Mobile Games Blog. “If they like them, they can buy them in our shop
December 3rd, 2006 by Arjan Olsder Posted in Ad Funded Gaming | 1 Comment »
The guys at Cellufun (the other ad-subsidized free mobile games service) have released some numbers exclusively to us last weekend. On the background, we can say that Cellufun at this moment only sells it’s own titles which is impressive to me.
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December 1st, 2006 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
According to The Wallstreet Journal, Vodafone will use mobile content discounts in order to stream ads to mobile consumers. This follows on the deal where Vodafone and Yahoo committed themselves to distribute ad’s from the Yahoo network toward Vodafone consumers. By providing discounts on mobile content, users need to agree on the ad service.
