Mobile Advertising Blog ? Report Examines Mobile Ad Prospects

April 28th, 2006 by Arjan Olsder Posted in 1 | No Comments »

Link: Mobile Advertising Blog ? Report Examines Mobile Ad Prospects.

Report Examines Mobile Ad Prospects

April 26th, 2006 Edit

A report just published by analyst VisionGain looks at the prospects for mobile advertising and marketing over the next five years.
The report, ‘Mobile Advertising and Marketing: Market Aanalysis and Forecasts 2006-2011’, looks at the percentage of brand advertising and marketing budgets that will go on the mobile channel by 2011 and the associated revenues; where the biggest market opportunities lie; how mobile advertising compares to online and traditional media; what advertising models exist and which ones will account for the biggest market; what types of mobile advertising are most likely to succeed; and how operators and other companies in the value chain can best position themselves.

The increasing availability of multimedia content is opening a large opportunity for sophisticated forms of mobile advertising, the report says. As content that already incorporates advertising – like live TV programming – makes its way to mobile handsets, brands and entertainment content providers are beginning to see the value of presenting full multimedia ads with programs.

Operators in the U.S. and Western Europe are currently either testing various forms of advertising with 3G services, or allowing ads to be served on their portals. A number of multimedia companies will launch advertising in the first half of this year. Furthermore, the entry of large online search engines into the mobile world will opens up new advertising opportunities in the shape of context-based mobile search.

From 2005 when the nascent market garnered $255 million (?142 million) in Europe and the United States, mobile marketing and advertising in these two geographical areas will grow to exceed $1 billion in 2009, provided certain elements fall into place, the report says. Issues to be resolved include business models and revenue share, the type, length and frequency of ads, consumer attitudes and many others. Operators will have to walk a fine line between maximising the revenue potential of advertising, while at the same time not risk alienating subscribers and increasing churn by doing so

Mobile Advertising Blog ? Advertising may be key strategy for mobile telcos

April 28th, 2006 by Arjan Olsder Posted in 1 | No Comments »

Link: Mobile Advertising Blog ? Advertising may be key strategy for mobile telcos.

Advertising may be key strategy for mobile telcos

April 24th, 2006 Edit

Advertising is making its way into the mobile industry with mobile operators needing to embrace it in the same way as they have embraced mobile marketing offerings, according to an IDC study entitled What Lies in Store for Mobile Advertising. Mobile advertising potentially offers a new way to add value to the mobile chain: operators mainly rely on customers to generate revenue but, as voice revenues decline, there is a need to offset the loss with data revenues. But data adoption is slower than expected, leading IDC to suggest that advertising could play an integral part of the revenue mix, at least in the near term. But the biggest headache seems to be finding ways to introduce mobile adverts, due mainly to the sheer variety of business models.

Mobile advertising may also represent an important part of an operator’s off-portal strategy and revenue. Off portal is an area that mobile operators are actively seeking to bolster and opening up their portals will facilitate greater opportunities for advertising. They have increasingly opened up their portals and advertising may prove to be another source of revenue. This will naturally complement their on-portal strategy, especially given the introduction of free browsing or flat rate pricing plans. In addition, the operators will be able to offer content sponsored by brands. Content can vary from type of service as well as how it is delivered or the creation of communities such as chat groups.

IDC says that finding out which one to implement will be a case of trial and error for most operators, as the best approach is likely to depend largely on market dynamics. End users may well accept mobile advertising, provided there is a code of conduct that is respected and followed. Users don’t want spam, but are generally willing to opt-in provided that the adverts are targeted, useful, and relevant.

http://www.mobileadvertisingblog.com

April 28th, 2006 by Arjan Olsder Posted in 1 | No Comments »

well, check out my new blog at http://www.mobileadvertisingblog.com

cheers,
ashu

Mobile Game Developer GlobalFun AB Finalizes Acquisition of NGD Studios Mobile Division

August 4th, 2005 by Arjan Olsder Posted in 1 | No Comments »

GlobalFun AB, a global wireless entertainment developer and publisher has, in a move to strengthen mobile game development and South American presence, acquired NGD Studios mobile division to establish GlobalFun Argentina. Read on …

InfoSpace Partners with Amp’d Mobile to Deliver Suite of Popular Multiplayer Tournament For Prizes’

June 7th, 2005 by Arjan Olsder Posted in 1 | No Comments »

InfoSpace, Inc. (Nasdaq:INSP), a leading provider of mobile entertainment, today announced it has joined with Amp’d Mobile to create a dedicated "Games for Prizes" channel on Amp’d wireless handsets. The agreement will give Amp’d Mobile customers access to InfoSpace’s leading "For Prizes Network" of popular tournament mobile games, including Hold’em Poker+ for Prizes(TM), Solitaire for Prizes(TM) and Prize-21 for Prizes(TM). More …

Games on Call

May 2nd, 2005 by Arjan Olsder Posted in 1 | No Comments »

They’re to be played on your cell-phone, so don’t expect graphics on a par with a PC. But plenty of fun titles are available

If you’ve ever played games on a PC or a gaming console and are now thinking of trying out cell-phone offerings, prepare yourself for a shock. Although many of today’s titles feature cool music clips, bright colors, and nifty 3-D graphics, they still feel rather simple by comparison with games designed for heftier systems. More …

Major Japanese game publishers hitting Chinese mobile game market

September 22nd, 2004 by Arjan Olsder Posted in 1 | No Comments »

Square Enix, Namco, Sega, and Taito to release a variety of mobile games in the Middle Kingdom.
Square Enix, Namco, Sega, and Taito announced today that they have signed a partnership for the distribution of mobile games to the Chinese market. More …

ONE: Customizable 3D fighting comes to the N-Gage

September 16th, 2004 by Arjan Olsder Posted in 1 | No Comments »

Nokia today announced ONE, a 3D fighting game for N-Gage developed by Digital Legends Entertainment. Set in a gritty urban environment, ONE will offer N-Gage players a chance to fully customize their fighters before taking the action online using the console’s Bluetooth wireless and N-Gage Arena technologies. More …