Internet searches on cellphones (advertising next!)

May 9th, 2006 by Arjan Olsder Posted in 1 | No Comments »

 Where
there is search, there will be advertising! Very insightfull article in
the WSJ about the recent activities and push towards mobile from
Google, Yahoo and MSN. Expectations are high for mobile search and
advertising.

Internet searching in general is a huge market, with
U.S. search-related advertising spending totaling $5.1 billion last
year, according to research firm eMarketer Inc. But advertising on
cellphones is still in its infancy, generating just about $100 million
last year, analysts say. And, mobile searching generates little if any
revenue. Still, Google Chief Executive Eric Schmidt recently said on
the sidelines of its annual analyst conference that mobile advertising
was the company’s single most exciting opportunity.

Operators like Vodafone still do not seem to get it and I truely
believe that the more advanced a mobile consumer becomes, the less
he/she will use portals like Vodafone Live as they are to restricted.

Service providers traditionally have fought to keep
consumers within their own branded portals in order to pocket the
proceeds of any mobile purchases such as music downloads or videogames.
Vodafone, for instance, will still prioritize search results from its
own branded portal when customers use its Google-powered search
feature. And, the link to Google will require clicking through several
layers of screens. Read on

Mobile Advertising Blog

May 7th, 2006 by Arjan Olsder Posted in 1 | No Comments »

Link: Mobile Advertising Blog.

entertainment today, promising an even brighter future.

    Every year U.S. women spend $5 billion on magazines, movies and other lifestyle “content.” Now, marketing experts tell UPI’s Wireless World, the mobile-phone industry is eyeing the women’s market as a new niche, hoping to provide customized content, whether it is ringtones, personalized “wallpaper” or other features exclusively for female customers.

    Surprisingly, the survey showed, mobile games are also very popular with women customers, coming in second only to ringtones as a desired download. The survey showed that 69 percent of women age 18 to 22 surveyed have already downloaded one or more ringtones. The use of ringtones as “caller ID” identifiers is also representative of the importance of customization and personalization in mobile content for younger women, the pollsters said. Read on

Mobile Advertising Blog

May 1st, 2006 by Arjan Olsder Posted in 1 | 1 Comment »

Link: Mobile Advertising Blog.

Game Ads Going Mobile

In-game advertising is showing up increasingly not only on PCs, the web, and game consoles, but also on mobile phones. This article from Red Herring shares some intresting thoughts and views from people in the industry.

    Major brands like Coca-Cola and Toyota have been advertising in online video games, attracting major companies such as Microsoft and Viacom to acquire the startups Massive and Xfire (see Redmond to Play Ad Game and Viacom Pays $102M for Xfire).

    Dave Madden, executive vice president of WildTangent and chairman of the Interactive Advertising Bureau’s games committee, said in an interview Wednesday that the Microsoft-Massive and Viacom- Xfire deals help validate the industry.

    “The growth of advertising in games is going to be huge,” he said. “Microsoft is one of many companies trying to figure out how to play in this space.”

Mobile Advertising Blog

May 1st, 2006 by Arjan Olsder Posted in 1 | 1 Comment »

Link: Mobile Advertising Blog.

Xybernaut sells patents targeting ads to mobile devices

The WayPoint patents help push information or advertisements to GPS-equipped cell phones.

    Xybernaut Corp. will auction patents that can wirelessly transmit advertising, direct mail and information to targeted mobile phones and devices at specific locations, a company executive told TechWeb.

    The company intends to use the proceeds to emerge from Chapter 11 and successfully reorganize. Xybernaut president and chief executive officer Perry Nolan said the patents will go up for auction in Washington, D.C. on May 17, with a minimum bid of $3.9 million for the three U.S. patents, one pending known as “WayPoint.”

    “We need capital to get us out of Chapter 11 and reorganize,” Nolan said. “My primary goal is to get through the auction, generate the revenue, paying off the creditors, and get out of Chapter 11 as quick as we can.”

Mobile Advertising Blog

May 1st, 2006 by Arjan Olsder Posted in 1 | No Comments »

Link: Mobile Advertising Blog.

Get ready for Mo-Lo!

In Australia the coined a new term: Mo-Lo and local advertising on mobile phones will become more important to small and medium businesses than the internet, Sensis CEO Bruce Akhurst predicts.

    “Mo-lo” – mobile local advertising – was set to become the latest marketing buzz for local businesses in the $3.4 billion local advertising market, Mr Akhurst told an Australia Israel Chamber of Commerce lunch in Sydney yesterday.

    With companies like Yahoo, Google, News Limited and Fairfax moving swiftly into local search on the internet, Mr Akhurst said, the next transition would be to mobile phones.

    “The thing that will really ignite local advertising is mobility,” he said.

    “It takes local advertising to a whole new level by putting local services in the hands of buyers no matter where they are. Mobile local – or Mo-lo as it is now called – is generating a lot of excitement for one simple reason. If a person is searching for a business on a mobile, chances are they’re not only ready to buy, but are probably just around the corner.

Mobile Advertising Blog

May 1st, 2006 by Arjan Olsder Posted in 1 | No Comments »

Link: Mobile Advertising Blog.

Mobile Web not yet ready for prime time, new study says

A new US report states that mobile internet is not ready for prime time yet. Yeah, maybe not in the US 😉 Anyway, some intresting figures and another case for delivering relevant ads in mobile content.

    “Mobile content, such as news, games, music, and video-clips, was considered to take far too long to download,” stated the report. “Even those few who did start to get into downloading things to their phone quickly hit a wall, running out of storage capacity.”

    The study relies on research conducted between October 2005 and February 2006, including in-person questioning of select broadband families, and an Ipsos Insight online survey in February of 341 U.S. broadband users between the ages of 18 and 49.

    The study also looked at attitudes on online marketing; one conclusion was that Web users increasingly expect marketers to deliver ads that are relevant to content and to their own interests.

Mobile Advertising Blog

May 1st, 2006 by Arjan Olsder Posted in 1 | No Comments »

Link: Mobile Advertising Blog.

AvantGo Programs Mobile Channels with advertisements

A logical step for AvantGo and some intresting advertisers jumping on the bandwagon here.

    AvantGo, the mobile Internet service from Sybase iAnywhere, announced yesterday the launch of new mobile website channels that will offer interactive ads and marketing offerings to PDA and smartphone users. The new website channels include BMW, Entrepreneur.com, HP, GM, Mercedes-Benz, PC World, Toyota, and Verizon with a target audience of 7 million unique users.

Mobile Advertising Blog ? A Billboard In Your Pocket

April 28th, 2006 by Arjan Olsder Posted in 1 | 1 Comment »

Link: Mobile Advertising Blog ? A Billboard In Your Pocket.

A Billboard In Your Pocket

April 27th, 2006 Edit

Cell phones and iPods may be the next frontier for product placement

The current vogue is for advertisers to lunge toward audiences wherever they gather, be it myspace.com or msn.com’s home page. But this notion is so 2005, says a small but influential coterie of producers and executives who integrate brands into movies and TV shows. To them, the real next thing is something that barely exists: Video on mobile devices and cell phones.

If they have their way, brands and products will be woven into mobile programming to an even greater degree than they have already invaded movies and TV. The cell phone and video iPod, they insist, are the next frontiers for what they like to call branded entertainment.

Mobile Advertising Blog ? In Japan, mobile phones replacing wallets, keys, credit cards

April 28th, 2006 by Arjan Olsder Posted in 1 | 1 Comment »

Link: Mobile Advertising Blog ? In Japan, mobile phones replacing wallets, keys, credit cards.

In Japan, mobile phones replacing wallets, keys, credit cards

April 26th, 2006 Edit

Some wicked stuff happending in Japan these days!
With cellular phone in hand, Japanese consumers can purchase from vending machines, buy train tickets, order a bowl of noodles, trade stock, bid at online auctions and change channels on a TV set.

Just this month, in several metropolitan areas, users with the latest video-capable mobile phones could start watching seven television channels on their screens for free. What’s more, the latest phones are able to digitally record television programs. “You can record 30 minutes of programming,” said Taisei Hirai, a 39-year-old mulling a model of a mobile phone at a big Tokyo electronics store, his family beside him.

Mobile Advertising Blog ? 3i and iSource Back Screen Tonic’s Mobile Internet Ads Play

April 28th, 2006 by Arjan Olsder Posted in 1 | No Comments »

Link: Mobile Advertising Blog ? 3i and iSource Back Screen Tonic’s Mobile Internet Ads Play.

3i and iSource Back Screen Tonic’s Mobile Internet Ads Play

April 26th, 2006 Edit

screentScreen Tonic, a five year old French developer of software and services that enable mobilephone advertising, has just raised