October 6th, 2006 by Arjan Olsder Posted in Research & Stats | 1 Comment »
Juniper Research announced our focus should remain on the female and casual gamer. Even though the technologies advance to allow pretty amazing games, Juniper tells us it’s better to stay on the safe side.
"I think mobile games have come of age," Bruce Gibson, Research Director at Juniper Research, said. "The casual games sector is going to be the market driver, even though it may not be at the leading edge of mobile games technology. Casual games make most use of the inherent advantages of the mobile platform.."
I guess Casual games as they are now known (odd how everything is given a title that has been around before hand for an age anyway in most cases!) are always going to be popular so no real surprise to be had here is there ?.