May 17th, 2011 by Arjan Olsder Posted in Companies & M&A | No Comments »
Nokia has announced it will end the Ovi brand. Instead, the company will be rebranding all services under Ovi to… Nokia. Indeed, Ovi Services have become Nokia Services which sounds logic.
Nokia introduced the Ovi brand four years ago to have a second brand for its services. These days, the content services under Ovi are an important part of the Nokia ecosystem and will undergo some change as they are integrated into the Windows Phone 7 ecosystem. Within Windows Phone 7, it only makes sense to promote the brand Nokia instead of Ovi.
