March 23rd, 2009 by Arjan Olsder Posted in Marketing Strategies | No Comments »
The team behind Block Nights have taken a new approach into getting mobile gamers to tweet about their Blocknights mobile game. They are keeping a real Poem contest.
The idea is that mobile gamers tweet a small poem of haiku about the game. By including @BitCaper, the team can track the entries. The best ones receive a poster with autographs of the entire development team.
