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Survey: Young men would do without video games before TV

July 27th, 2004 by Ashu Mathura Posted in Trends | No Comments »

Download big_brother_the_games.pdf

Good news for TV branded mobile games!

The stereotype of the young male consumers is a techno-geek more obsessed with video games and the Internet than with traditional mass media such as TV. But a new consumer study reports that they would still rather watch Survivor than play Doom, fiddle with their MP3 players or send cell phone text messages.

Eight of 10 men ages 18 to 34 say they would rather give up their game console for a month than their TV set

according to the study by media company Carat and men’s magazine Maxim. More …

Mobile Scope Releases I, Robot Game

July 26th, 2004 by Ashu Mathura Posted in Games | No Comments »

Wireless entertainment publisher Mobile Scope today announced that its first game based on the I, Robot feature film has been released for Java-enabled handsets. A BREW version will also be available later this summer. The feature film I, Robot stars Will Smith and topped the US box office in the first weekend of its release. More …

Too much fun to be an advert: a profile of advergaming firm Blockdot

July 26th, 2004 by Ashu Mathura Posted in Ad Funded Gaming | No Comments »

In recent months, a number of reports have come out noting the massive turnaround in the fortunes of online advertising. And it’s not just paid search listings that are attracting advertisers – banner ads, streaming ads and other forms of online marketing are all seeing the return of companies after the drought that followed the dot-com bust.

One innovative form of online advertising that has perhaps not had quite the profile that others have had is a particular form of viral marketing called advergaming – a combination of advertising and gaming. One company, Blockdot, which has been called the “forefather” of advergaming, has been particularly successful in this realm. More …

O2 Toons Up Its Games Arcade With Cartoon Network Mobile

July 24th, 2004 by Ashu Mathura Posted in Games | No Comments »

Cartoon Network today announced the UK network launch of its growing catalogue of mobile games featuring Tom and Jerry, The Flintstones, The Powerpuff Girls and a whole host of its other world famous characters on O2. Cartoon Network’s mobile games and content has been developed and published in partnership with Macrospace, the mobile games specialist. More …

Press release: THE FERNANDO ALONSO VIDEOGAME ON ‘MOVISTAR EMOCI

July 23rd, 2004 by Ashu Mathura Posted in Games, Research & Stats | No Comments »

Madrid, 19 July.- Fernando Alonso, the Spanish driver for the Renault Formula 1 team, presented Fernando Alonso Racing, a videogame for mobile phones, today at the Karting Carlos Sainz track in Madrid. The game is offered exclusively on ‘MoviStar emoci

CEO Ollila says Nokia’s ‘sisu’ will see it past tough times

July 22nd, 2004 by Ashu Mathura Posted in Companies & M&A | No Comments »

In times like these, the executives who run Nokia talk up a uniquely Finnish quality called sisu. “The translation would be ‘guts,’ ” says Jorma Ollila, CEO of Nokia, the world’s most prolific cell phone maker, in an interview at company headquarters here. “But it’s also endurance. There is a long-term element to it. You overcome all obstacles. You need quite a lot of sisu to survive in this climate.” More …

Leisure Suit Larry Finds Love on the N-Gage

July 22nd, 2004 by Ashu Mathura Posted in Games | No Comments »

Nokia (today announced that it will co-publish and develop Leisure Suit Larry(TM): Pocket Party for the N-Gage platform. Based on Vivendi Universal Games’ classic Leisure Suit Larry series, the N-Gage offering is a 3D adventure that challenges gamers to help Larry get the ‘action’ he so desperately craves. More …

Acquisition of Jippii Mobile Entertainment Oy

July 21st, 2004 by Ashu Mathura Posted in Companies & M&A, Research & Stats | No Comments »

iTouch will gain immediate access to new markets in countries including Russia, Finland, Ukraine, Estonia, Lithuania, Latvia, The Netherlands, Switzerland, Belgium, Austria, Sweden and Norway. Jippii has also established a popular pan-European youth brand via an on-line gaming portal with 2.8 million users playing over 30 million gaming sessions on a monthly basis. More …

Q&A: Sony Pictures’ Yair Landau tells us where to look to spot the fast-approaching future of entertainment.

July 20th, 2004 by Ashu Mathura Posted in Companies & M&A | No Comments »

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Superscape to Launch 20th Century FOX ‘Aliens Versus Predator’ 3D Game for Mobile Phones

July 20th, 2004 by Ashu Mathura Posted in Games | No Comments »

Superscape Group, leaders in revolutionary entertainment for mobile phones, announces that it has signed a licensing agreement with 20th Century FOX Licensing and Merchandising, part of FOX Entertainment, to develop a 3D wireless game based on the forthcoming Alien versus Predator film which is due for release in August 2004. More …

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Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

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