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Asia-Pacific market set to double by 2010

November 24th, 2006 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

VNUnet has put an article online in which Analyst and research firm In-Stat has announced the Asia-Pacific’s turnover on mobile games will be twice the size it is today by 2010. However they also warn about revenues that might not rise as fast. Main issues for this are piracy and fragmentation in the revenue schemes used.

"While there is great growth potential with expected increases in mobile subscribers and gaming-capable handsets, current problems are proving difficult to surmount," said Bryan Wang, In-Stat’s Singapore-based director of Asia-Pacific research. “In-Stat’s user survey reflects low penetration of mobile games among Asia-Pacific mobile phone users. Fragmentation of the mobile gaming industry, revenue sharing issues, poor user experiences, competition from dedicated portable gaming devices, and game piracy all need to be addressed."

In 2005, the region generated a $ 1.56 bn turnover of which half was coming from Japan and South-Korea. Also, 3G seems to be the main revenue driver as 2G phones only account for 30% of the turnover.

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