October 11th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »
CBS Digital Media and Artificial Life announced their partnership to create and market mobile games based on the CBS brands. Artificial life will take care of on-deck sales whereas CBS will arrange the off-deck distribution and marketing.
"This license agreement with CBS Digital Media opens up a new and promising business opportunity and partnership with some of the best content brands out there. The licensed properties are very well known throughout many countries in the world so we expect high interest from our clients as well as from resellers and operators. We will develop some very innovative and cool new mobile games with features so far unseen in this field. The first product will be released already very soon," said Eberhard Schoeneburg, CEO of Artificial Life.
