March 25th, 2010 by Arjan Olsder Posted in Brand Licensing | No Comments »
Music games and record labels seem to be a great mix as also Appy Entertainment has started making deals with them. In this deal, Fearless Records signs up with the mobile game developer.
Fearless Records will stick songs from Breathe Carolina and blessthefall into Appy’s Tune Runner. The songs are listed in Tune Runner’s Hot List which allows consumers to discover new music. Tune Runner uses the music to create new levels for the game.
"Part of the joy of Tune Runner comes from discovering new music through our Hot Tunes list, where we feature tracks from exceptional bands we know our players will love," said Appy Entertainment CEO Chris Ulm. "These songs aren't just great Tune Runner levels — these are great tracks, and we're pleased to showcase this music to the hundreds of thousands of fans playing Tune Runner."
"Fearless Records is very excited to work with Tune Runner," said Nate Matzelle of Fearless Records. "Music applications are such an important part of music discovery because they bring a new level of interactivity to the fan and we feel Tune Runner is just that."
