May 6th, 2010 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »
Apple is working on what seems to be the last bits of an application advertising program. With the program (named ViP), Apple will be the only company that provides verified leads.
Greystripe is one of the advertising networks who lets developers advertise their apps for a fixed fee per download. Greystripe can’t however verify that both the download and purchase succeeded as iTunes does not deliver such information to the outside world.
Quattro Wireless is now offering select developers the option to promote their apps on Apple’s advertising network. The big difference is that Quattro Wireless (Apple owned) does get verification from iTunes about the download and the purchase of an iPhone or iPod Touch app. An added benefit is also that a user will not see banners for an app he or she already installed on the device.
