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Apple Starts Clearing Unused Names

September 12th, 2010 by Arjan Olsder Posted in Brand Licensing, Platforms: iOS | No Comments »

In the App Store, every app has to have a unique title. As a result, many developers have registered titles that sounds good, but haven’t used them for any app yet. Apple has started to take action to free those titles up.

All developers who have titles that have been registered for 90 days without an app being delivered to Apple are receiving an e-mail that Apple is granting them 30 days to come up with one. If a developer is still not able to publish an app under that title, the registration will be undone.

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    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

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