September 15th, 2010 by Arjan Olsder Posted in Platforms: DSiWare, Platforms: iOS, Platforms: PSP Minis, Research & Stats | No Comments »
Research from NewZoo shows that Apple is closing the gap between them and Nintendo in the US as Apple has registered over 40 million iOS gamers while Nintendo has 41 million gamers tied to their DS range of consoles.
In the whole of the US, 77 million consumers play mobile games. 40.1 million of them play on an iOS based device, that’s more than half of them. The good news however is that 14 million of those play on both Nintendo and iOS. Nintendo’s competitor Sony has 18 million gamers on the PSP platform.
Two thirds of iPad and PSP gamers play at least three times a week, while with DS and iOS gamers, only 50% play three times a week Nintendo and Sony gamers are more likely to play paid for games (67% and 66%). On iPhone, 45% of gamers pay for their games. On the iPad only 32% paid. 90% of all gamers asked have had a gaming experience on iOS at some point in their lives.
A large chuck of the PSP (59%) and DS (53%) gamers spend over $10 on games every month while only 32% of iPhone users spend that much money on it. iPad is different however. Though only 32% of iPad gamers say they pay for games, 72% is spending over $10 on games (this part we don’t understand)
Peter Warman, MD of Newzoo comments: “Recent growth in the sales figures of the iPod Touch could be an indication that people are increasingly seeing Apple’s portable devices as game platform. The youth seems to be moving from trying their parents device to buying an iPod Touch for themselves. Being able to start off playing free games is a key advantage of iOS and Android devices and comparable to successful social gaming and MMO business models . But in the end… Nintendo has Mario.”
UK: 8 million iOS gamers, 13 million DS/DSi gamers, 4.5 million PSP gamers.
Germany: 7 million iOS gamers, 10 million DS/DSi gamers, 2.5 million PSP gamers
France: 5.5 million iOS gamers, 12.5 million DS/DSi gamers, 4 million PSP gamers
Netherlands: 0.8 million iOS gamers, 2.8 million DS/DSi gamers, 0.6 million PSP gamers
Belgium: 0.6 million iOS gamers, 1.5 million DS/DSi gamers, 0.5 million PSP gamers
