Android Increasingly Important to Millennial Media

October 20th, 2010 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

According to mobile advertiser Millennial Media, Android is generating a higher income from in-app and on-site advertising than Apple’s iOS based devices. Android passed iOS in September.

Still, in total impressions, iOS hasn’t been beaten. iOS generated 30% of the ad impressions while android took care of 26%. In the end, it is revenues that count though. Overall smartphone impressions are up 7% to 58% in total. Featurephones represented 29% while other devices brought in 13% of the impressions.

Tags: Android . iOS . Millennial Media
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