October 15th, 2007 by Arjan Olsder Posted in Companies & M&A | No Comments »
Alawar, a player in the PC casual games market announced to have set up a dedicated mobile games publishing and distribution division to enter the mobile games market.
The new Alawar NewEdge Mobile division will be header by Olga Znamenska, who will be acting as CEO for the company. Alawar NewEdge has announced to be launching with 100 mobile games, which is an impressive amount of games to enter the market with.
"Alawar is one of the leading publishers of casual games for the PC, but I believe one of the best ways for us to move forward is to enter new markets and introduce our games to multiple platforms," commented Alexander Lyskovsky, president of Alawar Entertainment. "Mobile game publishing is very similar to our primary business. At the start of 2006, we began researching the mobile market in detail, and partnered with NewEdge to help us achieve our plans. The professionalism of their team, their creativity and our mutual success while working together made the formation of Alawar NewEdge Mobile a natural step in the development of our companies." he added.
