September 15th, 2009 by Arjan Olsder Posted in Distribution, Marketing Strategies | No Comments »
Airtel, India's biggest operator, will be launching a flat fee mobile gaming service called GamesClub. The GamesClub service will be powered by Nazara and Synapsy.
The service will be stuffed by hundreds of mobile games that consumers can access based on a single subscription fee. India is currently one of the biggest grow markets for mobile entertainment. With this service, the companies will differentiate the GamesClub offering from competitors.
Nitish Mittersain, CEO of Nazara said: