March 31st, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Airplay is bringing mobile gaming to a new level as in agreement with Sony Pictures Television, the company will today announce to be delivering a mobile game that allows viewers to play the game as it’s broadcasted.
To join the social-networking craze, players will be able to compete head to head with their friends to see who is the smartest. Airplay will develop the mobile games and connection to the studio. The whole project should be up and running along the next Jeopardy season.