March 25th, 2010 by Arjan Olsder Posted in Platforms: AndroidOS | No Comments »
Yesterday, MGB attended the Android Experience in Amsterdam. With 550 visitors, a few keynotes and about 15 exhibitors it was a nice start for a small country and a market that is still developing.
The main exhibitors turned out to be developers/marketing agencies. They see Android as the perfect platform to serve next to the iPhone. Though the combined market in The Netherlands is only 25%, most of them didn’t care about any other consumers as it is too much of a hassle to serve those.
A common topic along the day was the fragmentation that is hitting the Android platform. Companies like Layar announced that specially undocumented API’s cause a lot of problems, similar to the J2me market. It is a sign that Google doesn’t have enough control over the way new hardware is supported by vendors.
Tags: 2010 . Android Experience . API's . Exhibitors . Fragmentation
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