Logo
header

«

»

A Hat Trick for Electronic Arts

January 18th, 2005 by Arjan Olsder Posted in Games | No Comments »

Its third big deal in a short period locks up a 15-year licensing agreement with ESPN, leaving sports-game rivals on the bench.

It looks like the real-life world of manufacturing video games is getting as cutthroat as those battles on the screen. Just a month after signing an exclusive five-year deal to use likenesses from players in the National Football League and a four-year deal with the Arena Football League, video-game giant Electronic Arts announced on Jan. 17 that it has locked up an unheard-of 15-year license. More …

    Leave a Reply

    RSS

    Twitter

    Facebook

    Ovi



    Disclaimer:

    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

    Partnerships:

    Contact Us:

    Other (Dutch) Publications:

    Copyright 2004-2010 Digishock Publishing. All Rights Reverved.