January 18th, 2005 by Arjan Olsder Posted in Games | No Comments »
Its third big deal in a short period locks up a 15-year licensing agreement with ESPN, leaving sports-game rivals on the bench.
It looks like the real-life world of manufacturing video games is getting as cutthroat as those battles on the screen. Just a month after signing an exclusive five-year deal to use likenesses from players in the National Football League and a four-year deal with the Arena Football League, video-game giant Electronic Arts announced on Jan. 17 that it has locked up an unheard-of 15-year license. More …
