July 6th, 2009 by Arjan Olsder Posted in Analysis & Editorial | No Comments »
Last Friday we visited DGADAG, an event from the Dutch Games Association. The event started with a keynote called Journalists are lazy. It featured tips that are important when contacting the press.
When it comes to news, make sure you deliver it. Journalists will not spend a whole lot of time to find your release on the net. Also, make sure when you e-mail journalists, to have their addresses in BCC. Getting a journalists private e-mail account is always better then a general e-mail account.
The following pointers are important when creating a press release;
- Don't make press releases too big
- Place important news first
- Don't use more text then needed
- Do use enough text to make sure your message is clear
- Check your spelling
- Put the text in the body of the e-mail
- Include a word file as well for copy/paste actions
- Don't use PDF or any other type of file that is not easy to copy/paste from
- Remain objective; anything that has nothing to do with the core subject will be removed anyway and so, cause more work for the journalists
Providing assets? Mind these pointers as well;
- Make sure 300DPI artwork is available for print publishing
- Link to large assets (i.e. make a portal for them)
AND OVERALL: Never irritate a journalist!
MGB Comment – We don't need 300DPI materials, but make sure we have your logo in Vector.
This keynote was delivered by Eric Bartelson and Matthijs Dierckx Kuijper from Control Magazine.
