April 11th, 2011 by Arjan Olsder Posted in Ad Funded Gaming, Research & Stats | No Comments »
While Steve Jobs originally promoted the iPad for it’s e-mail reading and web browsing capabilities, adMob research indicates it;s really all about games on the Apple tablet.
AdMob questioned 1.400 consumers and 84% of them said they use their iPad’s for gaming. 51% uses it to listen music (why!?) and video’s, 71% for browsing, 74% for e-mail, 61% for news reading, 56% for social networks and 46% for reading ebooks.