September 18th, 2009 by Arjan Olsder Posted in Ad Funded Gaming, Platforms: iOS | No Comments »

In a new deal between Tribal Fusion and Greystripe, Tribal Fusion will be selling a part of Greystripe's ad inventory. The company will primarily focus on the iPhone.

This means clients of Tribal Fusion will now be able to expand their marketing efforts directly to the iPhone gaming community. The iPhone gamers on Greystripe are known for their 4% clickthrough rate which is pretty good.

“Rich media and highly engaging content are what will ultimately win with mobile, and that’s why Tribal Fusion has partnered with Greystripe to provide advertisers with an integrated, cross platform solution to reach iPhone and iPod Touch users,” said Toby Gabriner, President of Tribal Fusion. “Tribal Fusion Mobile offers the right balance of innovation, depth of service, and broad international coverage to help our clients create the most effective campaigns possible for this valuable consumer base.”

“We are thrilled to be partnering with Tribal Fusion to provide a seamless mobile brand advertising solution that is 100 percent integrated with their client’s online media purchase,” said Michael Chang, CEO of Greystripe. “The partnership is a natural fit and an important step in achieving Greystripe’s goal of offering mobile engagement to the largest national brands.”

“People’s lifestyles are changing because they can get more information on their mobile devices, and advertisers need new ways to reach this valuable audience,” said Elliot Benn, Sales Executive for Tribal Fusion Mobile. “Having the ability to easily integrate mobile advertising into their existing marketing strategies is key for our clients. We’ve made it possible for advertisers to use standard banner ads and turn them into dynamic iPhone ads that incorporate the same metrics and tracking.”

Tags: Cooperation . Deal . Greystripe . Tribal Fusion
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