April 6th, 2010 by Arjan Olsder Posted in Analysis & Editorial | No Comments »
Apple seems to have lost their legal fight to trademark the iPhone in Switzerland. Apple tried to file if for categories 9 (phones) and 28 but the local trademark authority said the name was too generic.
The i could be seen as an abbreviation for Internet or Information which would make the name of the iPhone a generic classification for a device and that is not allowed to be trademarked. After their first disapproval, Apple went to court and now a judge has ruled in favor of the trademark authority.
Tags: Apple . iPhone . Switzerland . Trademark
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