Logo
header

«

»

Apple Patents Location Based Apps

May 14th, 2010 by Arjan Olsder Posted in Platforms: iOS | No Comments »

Apple has received a new patent for location based applications. With this technology, Apple can push its advertising strategy beyond their iAd platform.

Through this patent, Apple will be able to install and remove apps based on the GPS location of the consumer. i.e. a restaurant menu can be installed on the device when a consumer is in range of that restaurant, and will be removed when leaving the area. Opt-in or lock-in?


    Leave a Reply

    RSS

    Twitter

    Facebook

    Ovi



    Disclaimer:

    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

    Partnerships:

    Contact Us:

    Other (Dutch) Publications:

    Copyright 2004-2010 Digishock Publishing. All Rights Reverved.