July 27th, 2004 by Ashu Mathura Posted in Trends | No Comments »
Download big_brother_the_games.pdf
Good news for TV branded mobile games!
The stereotype of the young male consumers is a techno-geek more obsessed with video games and the Internet than with traditional mass media such as TV. But a new consumer study reports that they would still rather watch Survivor than play Doom, fiddle with their MP3 players or send cell phone text messages.
Eight of 10 men ages 18 to 34 say they would rather give up their game console for a month than their TV set
according to the study by media company Carat and men’s magazine Maxim. More …
