Logo
header

«

»

Two visions for cell phone games: To brand, or not to brand?

February 24th, 2005 by Arjan Olsder Posted in Trends | No Comments »

LEADERS COMPETE FOR WHAT MAY BECOME $1.5 BILLION INDUSTRY

Two San Mateo companies are wrestling with that question as they battle to entice people to play video games on their cell phones. Are consumers more likely to be attracted to games associated with titles they’re accustomed to playing or do they want original games designed specifically for the small screen? The winner could take the lead in what is expected to be a $1.5 billion industry in the United States by 2008. More …




    Leave a Reply

    RSS

    Twitter

    Facebook

    Ovi



    Disclaimer:

    Arjan Olsder is the Vice President of Pixalon Studios. Opinions expressed on this publication do not have to represent those of Pixalon Studios.

    Partnerships:

    Contact Us:

    Other (Dutch) Publications:

    Copyright 2004-2010 Digishock Publishing. All Rights Reverved.