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Products placed liberally in video games

May 25th, 2005 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »

As a member of the Elite Operations Division in the video game "True Crime: Streets of LA," the character Nick Kang must find his way to a truck heist at the flagship Puma sportswear store. Lucky for him, he has a Motorola handset with built-in global positioning system technology.

In the online game Everquest II, players don’t need to leave their fantasy world to satisfy hunger pangs. They can click an icon and have food delivered from the nearest Pizza Hut – within 30 minutes. More …




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