June 19th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »
During the Games Go Mobile Conference, Mitch Lasky (Senior VP EA), announced their new lineup of games including Medal Of Honor, Battlefield and Spore. EA want’s to get more grip on the mobile market with their goal to rapidly become the market leader in mobile. The best way to do this would be by using their own IP to the fullest. In the same line, Mitch Lasky mentioned possible new released for the Need For Speed and Socom ranges. Socom isn’t an EA title, but the purchase of Jamdat did make this IP available (just like Tetris). Next to this, EA will remain publishing original mobile games as well to keep the creativity flowing trough the market.
