October 5th, 2006 by Arjan Olsder Posted in Brand Licensing | No Comments »
Capcom enters a new level of mobile marketing with it’s Who want’s to be a millionaire title. Together with Verizon, Capcom offers downloaders a chance to win tickets to New York to actually participate on the show.
"Millionaire 2007 is a very important brand for Capcom and we’re tremendously excited to offer fans of the franchise the chance to experience this once in a lifetime opportunity," said Midori Yuasa, president of Capcom Interactive.
