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Carphone Warehouse and D2C content

December 5th, 2006 by Arjan Olsder Posted in Analysis & Editorial | No Comments »

Retail giant Carphone Warehouse has announced it’s plans to preinstall it’s own mobile content portal on mobile phones. They will install a J2me based storefront. Initially this will happen via SMS push, but the plans are to have it done directly at the handset vendors. The portal is names mymobilelife and will include mobile games amongst other mobile content. Read the full article at Mobile Entertainment Magazine.




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