February 26th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Imagine you want to introduce your newest mobile game to thousands of tennis fans.. You might then choose to advertise it in a club magazine or even op TV. Gameloft however, commited itself as exclusive sponsor to the 2007 Tennis Channel Open. During the event, which will be attended by top of the line tennis players from around the globe, Gameloft will promote their ‘Tennis Open 2007: Featuring Lleyton Hewitt’ mobile game.
“The Tennis Channel Open is a natural launching pad for Gameloft’s new mobile tennis game, given Lleyton Hewitt’s role as one of our headliners each year,” said Doug Martz, senior vice president, advertising sales, Tennis Channel. “The availability of their game at the tournament will enhance our fan-friendly ‘Tennispalooza’ atmosphere, and we’re excited to be able to provide them with an innate environment of potential customers so favorable toward their product.”
“The 2007 Tennis Channel Open is an ideal venue to introduce one of our premium sports titles, and do so in a creative and interactive manner,” said Gonzague de Vallois, vice president of publishing, Gameloft. “As a recognized world leader in mobile games, Gameloft is pleased to sponsor the Tennis Channel Open and we wish our featured athlete, Lleyton Hewitt, the best of luck.”
