March 20th, 2007 by Arjan Olsder Posted in Companies & M&A | No Comments »
Sometimes when you start a company, you notice a mistake that has effect on the complete future. A good example is finding out you might have chosen the wrong company name.
Movilenio is such a company. Starting out in Spain, they clearly thought first about their big home market. These days however the company has a history of trading beyond the borders and so they chose to re-brand their company to Anyplays. With the new name, the company hopes to improve its international position in the mobile gaming industry.
