May 29th, 2007 by Arjan Olsder Posted in Ad Funded Gaming | 1 Comment »
Third Screen Media today has announced a deal to bring their advertisements to the mobile gaming community through the help of ad-funded mobile gaming firm Hovr.
Third Screen Media not only benefits by adding yet another screen to their advertising portfolio, but also gains access to a widely interesting audience, the youth. According Telephia, 19 million consumers downloaded a mobile game in Q1 2007 which is a 47% increase year-over-year.
"We rely on highly targeted and relevant advertising imbedded into our mobile games in order to provide our members with a free gaming environment," said Vipul Sawhney, president, Hovr. "By partnering with Third Screen Media, Hovr improves the ability to provide our members with a rich gaming experience, supported by opt-in advertisements that are interesting, entertaining and totally relevant to our gamers. At the same time we are providing advertisers within the TSM|Network with a new and compelling way to target audiences desirable to the nation’s leading brands."
"As the opportunities continue to expand for advertisers, in-game advertising will become a popular choice for advertisers looking to target the most sought-after younger demographic," said Jeff Janer, chief marketing officer at Third Screen Media. "Our partnership with Hovr provides advertisers within our TSM|Network access to an audience of younger consumers who enjoy playing mobile games on a daily basis."
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This is an interesting development and i am sure both TSM and HOVR would benefit immensly out of deal.