June 12th, 2007 by Anonymous Blogger Posted in Brand Licensing | No Comments »
EA has extended their licensing deal with Warner Bros. in order to bring Harry and his friends to the wonderful world of mobile gaming in Potter and the Order of the Phoenix.
Included in the deal, EA Mobile will not only publish and distribute the mobile game, but they signed up for the full mobile content package as they will also publish ringtones, wallpapers and other mobile wannahaves for Potter fans all to be produced internally by EA.
"We’re thrilled to deliver Harry Potter and the Order of the Phoenix for mobile," said Travis Boatman, VP of worldwide studios at EA. "Our teams worked diligently to create a visually rich, immersive mobile game that is faithful to the Harry Potter universe. We believe our consumers will love taking the Potter experience with them wherever they go."
"We are excited to work with EA Mobile to give fans worldwide a truly compelling and robust suite of mobile content," offered Maria Seidman, VP of sales development at Warner Bros.
