June 13th, 2007 by Anonymous Blogger Posted in New Releases | No Comments »
Glu‘s highly anticipated movie based mobile game will finally see the light as Glu announced the release of Transformers.
The deal for the license was a big one as Glu had to sit not only with Dreamworks and Paramount, but also Hasbro’s licensing division HPG to get the mobile license. Together with the mobile game, Glu will also launch several other mobile content and entertainment services based on the license.
“As buzz builds for the upcoming film, we’re excited to bring the first-ever Transformers mobile game and content to fans around the world,” said Jill Braff, GM of the Americas and SVP of worldwide marketing for Glu Mobile. “Transformers is loved by millions of people worldwide, and Transformers game delivers the high-quality gameplay, style and excitement that fans expect.”
"Glu has truly captured the essence of the Transformers property,” said Jane Ritson-Parsons, President of HPG. “Through their expertise and mobile platform, we can deliver entertainment that is relevant for fans of all ages and delivers on the Transformers promise of More Than Meets The Eye.”
