July 24th, 2007 by Anonymous Blogger Posted in Game Announcements | No Comments »
WRC Rally has a big track record as racing game on several platforms and today, I-Play announced the preparations for a launch on mobile later this year have started.
I-Play licensed the WRC brand from FIA World Rally Championship directly. With over 8 million fans attending the WRC events every year, I-Play targets a huge fanbase of these rally races.
Leighton Webb, SVP of Content Strategy & Licensing for I-play, commented: “The World Rally Championship is one of the most dynamic and challenging motorsports imaginable. Mobile gamers will be able to experience the dangerous and gruelling nature of the racing sport under every weather condition possible as they aim to master the rally circuits to become the ultimate champion in this authentic mobile iteration of the World Rally Championship.”
John Illsey, Director of International Sportsworld Communicators (ISC), commented: “We are delighted to partner with I-play in introducing the first Official World Rally Championship game on mobile. This platform delivers WRC content in a new format to a new generation of gamers who are able to experience the high-octane challenge of the World Rally Championship, on demand. High quality full rally simulation is now accessible in bite-size chunks relevant to modern lifestyles bringing WRC directly into the hands of a global supporter base.”
I-Play will develop the racing game around it’s one thumb gaming theory. The 2D version of the mobile game will be developed in-house while the 3D version is outsourced to Firemint.
