October 22nd, 2007 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
Jamba / Jamster will start up a new in-game advertising service in the UK and the US with the help of Inneractive Smart Media.
During the trial of this service, mobile gamers will be able to download free mobile games from the hottest developers and publishers around the world. The advertisements will be dynamically embedded in the games and the first batch of advertisers are already lined up for the service.
Lee Fenton, COO of Jamster, sees this kind of advertisement as a new source of revenues: “In our ever increasing efforts to strive to meet our customers’ needs for mobile entertainment content, this new offer enables Jamster to target new usage groups. In a market where most consumers play mobile games on their handset but only a small percentage actually download them “over the air” and pay for them, in game advertising is a good way to address “first time users” of mobile games.”
"We are delighted to drive our ad-funded catalog with the world leading digital content distributor Jamster,” said Offer Yehudai, VP Products and Business Development at innerActive. “I strongly believe that this new entertainment channel will create an enriched user experience, reaching a vast and untapped audience, setting a new type of interactive dialog between the advertisers and the consumers."
“The innerActive solution provides Jamster flexible capabilities for dynamically delivering in-content and contextual multimedia advertisement,” said Ziv Elul, VP Marketing and Strategic Alliances at innerActive. “By offering our partners increased revenues, generated by ad-funded games – we will enable them to enrich mobile users in the US & UK with more services and value added benefits."
