November 1st, 2007 by Arjan Olsder Posted in New Releases | No Comments »
Hands-On announced to have broken a sales record in South Korea with the Launch of Heroes Lore Zero. The mobile game has managed to sell 200.000 times in the week following the launch.
The impact of this mobile game which will be released in other territories shortly has been pretty impressive as Hands-On reports that one of the Korean carriers had a network crash due to the number of simultaneous downloads when the mobile game came available. On Naver, South Korea’s leading search engine, Heroes Lore Zero was the most popular search the entire week. Also, Hands-On allowed pre-ordering of the game and sold 10.000 copies 5 days prior to the launch. 500 Exclusive Heroes Lore Zero gift packs that included a special Heroes Lore handset sold out four days before the launch.
“Every installment of the Heroes Lore series has enjoyed an incredibly successful launch, and we’re delighted that Heroes Lore Zero has enjoyed the most successful launch yet, ” said Eric Hobson, President and General Manager Hands-On Mobile, EMEA & SE Asia. “We are looking forward to transferring that success outside of Korea when we launch Heroes Lore later this year.”
Hands-On will start launching the series in Europe from November onward, starting off with Heroes Lore: Wind of Solita.
