November 12th, 2007 by Arjan Olsder Posted in Brand Licensing | No Comments »
It’s time for another brand to switch ownership as Player X announced that it will release a mobile game of Etch a Sketch, a license that was previously owned by the French developer and publisher InFusio.
Through the licensing deal, Player X has gained the rights of exclusive global publishing for the mobile game. With their network of 150 global operators, this means a public of about 2.5 billion people. The mobile game is expected to be released in December with an online game following a month later. The mobile game will hold 100 levels of sketch play.
“Etch A Sketch
