November 27th, 2007 by Arjan Olsder Posted in Marketing Strategies | No Comments »
The Walt Disney Internet Group (WDIG) is looking to increase it’s reach in India’s growing mobile games market. To reach this goal, the company will put a special focus on Cricket, on of the most popular sports in India.
Most mobile game developers in India turn to Bollywood when it comes to licensing mass appeal brands for the Indian market. With the market reaching an estimated value of $ 400 million by the end of 2008 (and being worth $ 300 million today), Disney Mobile will be working to increase it’s marketshare through one of India’s biggest sports, Cricket. Until now, the most popular Disney brand in India has been the Power Rangers which resulted in over two million mobile game downloads in the 4-14 year age group. Disney’s research exposed that the average mobile game time has risen from 11 minutes to 18 minutes per session.
