January 21st, 2008 by Arjan Olsder Posted in Marketing Strategies | 1 Comment »
MoConDi finally announced the release (and success) of their MeYou platform which they have been working on for over two years.
The platform runs on three carriers, including Vodafone and 3 Italy. The platform allows mobile game consumers to recommend mobile games to eachother, more or less like the N-Gage 2.0 platform would.
Currently, 1.6 million users are signed up to the service. 60% of thempurchased a mobile game in the past and 64% of the users recommended a mobile game. 24% of those actually purchased a mobile game.
Running the MeYou platform reduces storefront costs for operators. MoConDi says 20% of the costs can be eliminated.
The mobile marketing market is currently estimated to be worth $ 1.8 billion and is set to grow to $ 24 billion by 2013 (according to ABI). Since a big part of this marketing is for mobile products, there is a clear opportunity for a platform like MeYou.
To aid the viral effect of the MeYou application, users are rewarded with credits for sending recommendations. When users send others a recommendation, the other user will receive a link to the content and to the MeYou application.
hi, this is an old concept. . . I would love to see something using the mobile technology for viral marketing not as it’s already being done for decades on pcs. Nevertheless very good work!