February 18th, 2008 by Arjan Olsder Posted in Ad Funded Gaming | No Comments »
The Walt Disney Internet Group (WDIG) has launched a new portal in the UK last week where consumers can download free mobile games and other content.
The portal, which is reachable by aiming your cellphone at disney.co.uk, aims to deliver a host of free (ad-funded) mobile content to families. The portal also makes use of a number of community functions in order to increase the stickiness of the project.
Commenting on the launch, Cindy Rose, Senior Vice President & Managing Director, WDIG, Europe, Middle East & Africa, said: “The launch of Disney.co.uk mobile epitomizes our strategy of bringing Disney to families anytime and anywhere. Now guests can access the best of Disney in the palm of their hands while they are on the move. Disney is uniquely positioned to provide this type of service because our customers engage not only with our extensive range of entertainment experiences, but with our brand itself
