March 25th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »
With the cool animals from Madagascar returning to the cinema this winter, it couldn’t be long before a company licenses the brand for a mobile game. In this case, Glu is the lucky one to get hold of it.
The release of the mobile game will be in line with the US release of the movie early-November this year.
"’Madagascar’ was an enormous success and created a broad fan base around the world. We’re very pleased to announce this license with DreamWorks Animation to bring the Madagascar brand and its well-loved characters to mobile subscribers worldwide," said Jill Braff, Senior Vice President of Global Publishing, Glu Mobile. "Our production team is working closely with the DreamWorks team to create a vibrant and entertaining game that contains elements of the movie but has a storyline and game mission unique to itself."
