Sony: “We put out a lot fewer games than the pure-plays”

March 31st, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »

In an interview with RCR News, Sony Pictures spoke about upcoming mobile game releases and a bit about the strategy behind the ‘small’ portfolio.

Eric Berger, VP of Mobile Entertainment explained that Sony Pictures is very carefull about the titles they release as mobile games. The company only releases about 1 game a month. This makes sure that Sony Pictures is giving the mobile games the proper marketing support they need.

Sony Pictures is in a unique possition in the market as they have all the IP sitting within one group. Mobile game releases are categorized into film, television, console or original IP. This has proven to be a successful strategy to the company.

For this year, Sony Pictures announced the release of Rock & Roll Jeopardy, Afterworld, Quantum of Solance and LocoRoco. More details in the original interview.

Tags: sony pictures mobile game marketing games eric berger locoroco jeopardy
Permalink: https://www.mobilegamesblog.com/sony-we-put-out-a-lot-fewer-games-than-the-pure-plays/
Read more about: Marketing Strategies or go back Home
Share Sony: “We put out a lot fewer games than the pure-plays”

This entry was posted on Monday, March 31st, 2008 at 1:14 pm and is filed under Marketing Strategies. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.