April 8th, 2008 by Arjan Olsder Posted in Marketing Strategies | No Comments »
Hollywood and Bollywood have always been doing more or less the same when it comes to movies. For the first time in Bollywood history, a mobile game is going retail in order to skip operator charges.
Geetha Arts, the company behind the Jalsa movie, is skipping the operator decks in order to make the mobile game more profitable. As skipping the operator decks also means less PR, the company has been putting up billboards to promote the Jalsa movie and the mobile game. Those billboards became available through strategic partnerships. Also, a readio station which is involved in the movie, has made available airtime to promote the mobile game.
