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THQ Extends Dreamworks Deal

May 8th, 2008 by Arjan Olsder Posted in Brand Licensing | No Comments »

ThqwirelessTHQ Wireless has extended their brand licensing deal with Dreamworks. The next mobile game to spawn from this deal is MasterMind, scheduled for 2010.

With the deal, the exclusive agreement with Activision will be ending in 2010. Something which might devalue Activision a bit. Activision is currently being acquired by French media giant Vivendi.




    This entry was posted on Thursday, May 8th, 2008 at 8:35 pm and is filed under Brand Licensing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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